Mold, other product issues are all throughout the industry. That's not the point. The point is what Ackroni has been trying to allude to. Advertising and marketing is one of the major challenges any cannabis company faces. I am not saying that I agree with this being an upcoming move for SHWZ, but I understand it from other MSOs that have larger, national, footprints. A celebrity sponsored line comes with celebrity clout, but more importantly, their following, which is a round about way of advertising.
News 
Market Data 
Discover 
AI
