IMHO this is a pump and dump. It is my opinion. It is based on an article that was published.
"THE ARTICLE: IS an awareness campaign that are paid via third parties, these third parties are often investor relations companies and/or market awareness companies who have been subsequently hired by the company or an investor/investor group that have shares in the company receiving the awareness.
Paid awareness is nearly always a means to sell shares to the public in the open market, so you should always assume if there is an awareness campaign then someone is selling shares of the company in question.