Same with Wall Street. If this was a profitable company short sellers wouldnt stand a chance. I think there is real selling going on..... from those that "think" eventually they are going to be a profitable Company but just dont want to wait that long.
For me - Im long, invested for the long term and have met my investment allocation. In essence Im not going to continue to invest as I believe in a diversified portfolio no matter how right you believe you are.