Replies to post #6990 on Diego Pellicer Worldwide Inc. (DPWW)

[captainscotty]

#DPWW: Frost Exotic Cannabis, With Same Ownership...:-) 0.006


https://diego-pellicer.com/




https://diego-pellicer.com/the-company/




https://www.westword.com/marijuana/diego-pellicer-denver-dispensary-rebrand-frost-13062313

DECEMBER 23, 2021

Frost Exotic Cannabis has taken over for Diego Pellicer at 2949 West Alameda Avenue, but the same faces are still there.

The dispensary's five-year licensing agreement with national cannabis brand Diego Pellicer Worldwide Inc. ends in December, according to Frost owner and CEO Neil Demers, so he and his team launched the dispensary’s rebrand in November while incorporating new concepts to the retail experience, including delivery.

"The team has always wanted to create a brand from scratch and establish something unique and fun, so when the opportunity presented itself with Frost Exotic Cannabis, formerly known as Diego Pellicer...we felt confident in starting this new era for the dispensary," Demers says. "Our agreement with Diego Pellicer Worldwide Inc. provided us a stepping stone to launch something larger."

Both entities mutually agreed to not extend or renew the licensing agreement, according to Demers, with his attention now aimed at reimagining what the dispensary could be in 2022.

[Finmann]

I've read over this a couple of times. It says the owners of the physical location are dropping Diego Pellicer and going with their own brand called Frost. That would be like a 7/11 store owner, dropping the franchise, and going with their own name, and calling it "Quickie Mart". Am I missing something?