I was referring to this....not an entire media firm but one focused on social media
Nov 17
..." Kona Gold has recently hired an outside social media firm to spearhead its social media efforts for its Ooh La Lemin brand. Targeted ads have already begun on Facebook and Instagram, and soon to be on Tik Tok in markets where Ooh La Lemin has heavy distribution and chain store presence. Influencers on these social media platforms have been identified and the Company will be launching influencer campaigns in late December, and early January."...
I wrote asking what company it was and did not hear back.
Not parsing whether social media vs marketing vs branding (which in fact are distinct) ..just looking for evidence of a sustained consumer facing campaign....any.
Really , I assume many got the Xmas emails...so many issues with it. And clearly not a sophisticated effort and if one hires a co one would think messaging would be integrated and touch on more then 'drink it, it is energy'.
The 'card' came from Kona energy...with no clever refresh,,, go to THAT site...NO changes in a year! The card did not integrate the various brands...no catchy positioning of health, hemp and holidays :), or a touch of sun in your stocking.. (Lemin),,,
a tweet from RC saying the 4th qtr is traditionally the slowest...but breaking a record from the slowest? And we sit with market on a tear....including Bev co's...
Time for real communication to investors - AS investors. Cant say things are great (using the low bar) and ignore the all time share price and co value.
Today...sinking as the market ...virtually all of it...rises
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