Mike, guess you are right, here is the list from a 1/2/2019 PR (a lot of similarity ??):
-Name and symbol Change -New CannazALL™ Products -Wholesale/Ambassador Program -Search Engine Optimization -Social Media -Paid Advertising -Benevolence Program -CannazALL Pets™ -Direct Mail -Video and Awareness -Customer Support -Product Production -Trademark Protection -Investor Relations