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12/06/21 8:18 AM

#4189 RE: Yaafah #4188

Else Nutrition Establishes North American Office in Columbus, Ohio, Behind Growth Plans
7:00 AM ET 12/6/21 | GlobeNewswire

Else Nutrition Establishes North American Office in Columbus, Ohio, Behind Growth Plans

VANCOUVER, British Columbia, Dec. 06, 2021 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY.V) (BABYF) (0YL.F) ("Else" or the "Company") the Plant-Based baby, toddler and children nutrition company, today announces the establishment of a dedicated U.S. office and operations. Consistent strong growth of Else Nutrition product sales has led to the need for a full-time team on the ground in the U.S.

In July of this year, Former Abbott Executive, Mike Glick joined Else Nutrition as General Manager and VP, North America. In his role within Else, Mike will oversee the rapidly growing Else Nutrition business across the US and Canada. A team is being actively built out, and Mike has selected Westerville, Ohio (near Columbus) as the Headquarters location for North American operations.

"The Columbus area is a vibrant, diverse metropolitan area that is ideally located within 500 miles of two-thirds of the US population and is known for talent and expertise in the nutrition industry," stated Mr. Glick. "Due to lower-than-average housing costs, great school systems, and temperate weather, it has seen tremendous growth and will continue to do so as we expand as a company. This is a great place to work, and we're excited to build out the local team."

Else North America office is located at 501 W. Schrock Road, Westerville, Ohio with a team of 5 currently. Offering new team members a competitive remuneration package, the Company expects to double this in the coming year to keep up with the expected growth.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed as TSX Venture Exchange under the trading symbol BABY and is quoted on the US OTC Markets QX board under the trading symbol BABYF and on the Frankfurt Exchange under the symbol 0YL. Else's Executives include leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

Media Contact

Callie Rapp

Brilliant PR

callierj@brilliantprm.com

For more information, contact:

Mrs. Hamutal Yitzhak, CEO, Co-Founder & Director

ELSE Nutrition Holdings Inc.

E: hamutaly@elsenutrition.com

P: +972(0)3-6445095