This list has a lot to do with GOED. Why most locals fail.
1) Betting on businesses, rather than investing in them.
2) Falling in love with one or two stocks and failing to admit mistakes.
3) Swinging for homers with every investment.
4) Failing to understand the lifetime benefit of slow, steady growth.
5) Following obvious stockboard shills or self-exposed gurus.
6) Ignoring the "science" of investing. Investing anti-vaxers!
7) Trading too often. Low turnover almost always boosts success.
8) Following worthless hunches and whims. Emotions are idiots!
9) Piling into fads, usually near the top.
10) Buying "ground floor opportunities." Pros usually shun startups.
11) Ignoring protective devices such as audits, exchange listings.
12) Committing the arrogance of thinking they can outsmart Mister Market.
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