The E-commerce announcement has definitely not provided the bounce expected, but as far as an announcement, it felt like a whisper in a hurricane. (versus a fart in a thunderstorm) To the general public, just that a new on-line store is opening is not all that exciting, in and of itself. Some investors expect to see sudden changes and build up their expectations accordingly. But Rome was not built in a day.
I think the excitement and the money will build more gradually once people see the ticker change, the products start to circulate and people like what they are wearing etc. There are a lot of reasons to be very optimistic long-term here, based on the prospects of Dryworld eventually becoming a house-hold name like Under-Armor. In the meantime, the games will go on.
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