yes...but after 3 years...they havent moved the Kona needle at all.
The Lemin is a good product. Kona Brand is a good product.
At the same time, other Bev companies in the 'performance', 'health' and 'energy' sectors have exploded over the last 3 years.
I think the company missed understanding it is all about communication , marketing, ad and brand awareness. They got the product down, but did not seek experience and deals to gather major attention or bring in stakeholders committed to driving the product. Kept to a do it alone approach...and the 'alone' was not experienced at building a media sales brand presence.
The moves now on Amazon are good...but now after so much time and $ , the need for shares has crippled the investor opportunity. It would be one thing if they landed some star board member who had worked with a major brand. Or a partnership (equity or other) to fast track their growth.
MOST important is the company speaking directly to shareholders - a overview presentation on value and opportunity and commitment to share value.
Until then , the exposure of more dilution will drown growth.
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