the first huge run up was based on the excitement and quality of the hemp line, and the follow up of the CBD line.
There were fewer shares and a clear focus.
Now the shares have tripled since that time, and the co has lost focus.
Who will want to pay a huge premium for a small regional distributor, even if successful. Or for lemonade or flavored drinks...especialy with a co that does not believe in marketing and social media. Product will just show up on shelves...and then,,,hope for consumers to try and come back.
There is still an opening for hemp and cbd...and it is the primary edge the co has.
But look at the Kona Gold site. SO tragic to see it remains untouched or updated for 2 years. The same guy jumping...lol..he probably forgot he is on the site. The very dated 'style' leader a la 70's Miami.
Even if earnings push forward, with the weight of shares, lack of company focus of completing many of its previously announced marketing and shareholder efforts and the obvious non-alignment of mgt to shareholders, the prospect no longer with the risk.