The thing is, big pharma could charge the same money too … if a cup of espresso often costs more than a plain cup of coffee. … then it wouldn’t be weird to buy a smaller sized “Advil” for example that’s more potent and pay more … Hopefully that’s how the companies see it too … in an ideal world it’d be great to see final customers cost go down with the use of smaller dose of medicine… in the mean time big pharma likes their big bank accounts… they’d be wise to jump on this and market it to their benefit $$$
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