Sure thing. Sorry it had to be a long post; this is one of the more complicated ways of generating additional funding without equivalent corresponding dilution.
The goal here is to earn $11m in funding with only perhaps 2/3 the price being sale of commons. The difference will be paid in shares of a parallel ticker which trades on its own and ideally won't be profitable to convert. This limits the float size while still incentivizing investment. If the warrants trade equivalently to the commons, for instance, then the investors would net 2/3 value (in commons) + 2/3 (in warrant) for the price of perhaps 1.01x-1.33x normal common share price.
It's really just a dividend, guys. They're creating a one-time sale which nets a dividend, to incentivize increased initial investment from larger firms.
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