My "gut" says this is both an ad/tech and Crypto play.
I can't see SRAX "moving the game post" IMHO.
SRAX continues to demonstrate a business model that has the "potential" of that "moonshot" they called out.
I'm looking at today's news as a "potential" double header.
Here's why, the merger was likely started a couple of months ago and IF this was no longer going to be a Crypto play, the company wouldn't be going into a business model with the Big Token name structure...it wouldn't make sense.
As for Lou being out of the picture, the way and means they "removed" the man would support that it wasn't because overnight the business model changed...just saying.
I'm also finding the way the RM is being handled with stock, more than interesting.
By the way, LOVE the back and forth and the sharing of ideas and thoughts here.