I respectively disagree. I believe in due time you will see that they have several revenue streams (Epiphany/Lou's/other, AG, Gorgeous Coffee, Franchising, SAM) not share selling.
If you check FB, Twitter, Telegram for DD you will find that Jeths is very transparent and SFIO has done everything they said they were going to.
This is a growth stock. IF you are flipping then ... "these are not the droids you are looking for... move along now".
GLTY