You need to sell dude. I finally gave in and sold and bought elsewhere and that money is now actually making money. You either believe here or you don't and you obviously don't believe. You have been around too long and have seen too much. You know the history here. Trust me, you will feel better.
For those of you that are believers, I would check the OS/AS. It APPEARS they are diluting into this advertising campaign. I am not saying they are or they are not, but I would at least check into it. It would explain the price action though.