Doesn't jive with all the other beverage stocks *not* linked to CoVid that also exploded. Lots of searching for better-for-you products ($CELH was a hot topic back then), as well as ones that weren't so healthy, i.e., alcohol.
If you want to say the company was in the "right place, right time"... fine. But it's stock performance, even after a multi-month swoon, is still nearly unmatched, as evidenced by the $TSLA comparison below:
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