HPIL is a holding company. The NFT's will be held by one of the companies that are under the HPIL umbrella already, or a new one. Holding companies don't usually make money themselves - they take a cut of the profit of the companies they hold. That's how they work...think about it.
Since Cyernetics is off the table, for now, they are back to being a holding company, which means they need another entity to execute the NFT's.