Thanks. I think your summary is good as well. The Bob Fidler addition can't get enough mention. The significance of having him on the Board, and his financial resources (#1 reason business fail is running out of cash) is huge. Also, he is partnering on the corporate-owned stores. I think that this is a big deal. I believe corporate-owned stores are a good part of this strategy to get the word out.
Management has been pretty honest, and the fact that they face their investors each week in a CC has been important. I for one hope they discontinue this sooner or later, as it does eat up time, and if you're invested, youre invested. Jim can better spend his time building the business. If you can't afford to lose some $$$, you shouldn't be in speculative stocks! This being said, they are generous with their time, and I feel they have the shareholders interests aligned quite well with their own, which is very rare.
People like a good story, especially investors. Make sure your friends are trying the food, and looking at the company as a potential investment. Send them to this board, the company website, and the CC's for info's and opinions. It's really a grass-roots efforts, and I have faith the little entrepreneur can beat these monster companies. Look at Croc's, Jimmy John's (i love this place for a sandwich), Google, JetBlue, etc... anyway, you get the picture.
Most food company's are only worried about the bottom-line, and thus the quality of the experience goes down, as well as the quality of the food. This always opens the door to good competition. Again, I use the very simple principle that there are basically no chain pizza shops that I order from anymore, and just a couple independents that are really good. We'd love to have a Unique in our neighborhood!
Good luck, and keep the ideas floating.
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