Seriously, the Vatican line will bring in huge income from the funeral industry because it is a product made for millions who don't have anything like it available.
The AKC urns could bring in huge revenue also if they get them into the vet offices across the country. They at least need a poster or counter cardboard, color display that a vet could put in the office. I'll bet every animal that gets put to sleep, the vet could sell one to! Give the vet a little commission and this would go like gangbusters.
The baseball, and hopefully NFL, Nascar, colleges, etc. will bring in income even from the funeral industry because there is a need and nothing really to fill it in a tasteful manner actually THROUGH the funeral homes. There are some other novelty makers of expensive caskets, etc., but 99.9% of families let the funeral home take care of this, and if ETIM products are there, that's the ones that will be bought.
However, if they can walk the fine line of keeping the funeral industry happy, having the sports urns available directly to the general public to be used for all the GIFT purposes expressed by some of you is a FANTASTIC idea. If some of the upscale product catalogs that go to people who have plenty of money and need nothing would feature the sports urns as gifts, tons could be sold in this manner. How many times have you had to buy the guy who has everything something and can't think of anything? An urn for his mantle or desk or shelf at work would be an amazing conversation piece. And, if they were really a sports fanatic, they just might tell their family to use it for them when the time comes -- great gift, great conversation, unique to own, some pre-planning done in a manner that doesn't make anyone uncomfortable!
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