As a person with professional ties to Fire and EMS I think it’s great.
As a professional investor none of it means anything because what we’ve seen from GNUS is that they engage in these very expensive endeavors and they haven’t figured out how to earn a reasonable profit.
This stock isn’t under pressure because of shorts.
16% of the float is short. The cash that they have isn’t organic. It’s from a massively dilutive share offering last year.
When you burn shareholders with that kind of dilution it’s a red flag for new investors.
GNUS stock price was in the nose bleed section at >$11.00 per share. They should have sold 4X less shares up at $11.00 instead of burning investors to the ground while continuing to sell shares at $2.50.