"...but I couldn't say it more clearly since it uses an Israeli swear word. So let me try to re-phrase it, if you are going to operate a business in Israel, you do not give your company a name that every time you mention it, sounds like a body part in the native Israeli language, especially that particular body part..."
Wow. For thousands of years, nobody noticed that and just used the word, even amongst Jewish Hebrew speakers. And now, thanks to this forum, they know to stop calling it that. Well done!