If you listen to the youtube video with Douglas Adam Wathen, he states that we are now in what he refers to as the "Genesis" event.
Tokens can be purchased at .05 ETH during this time, and that price may increase once marketing ramps up. My feeling is that marketing is about to ramp up. Pop-up ads and other advertising methods were mentioned as forthcoming.
So, just because this launch is not instant enough for some, that doesn't mean it is not thought out and planned on a GMER timeline.
The tokens are being sold much more quickly now, I would say they will be all gone in 2 weeks at most and the game will begin then. I think we should see some PR next week IMHO.