While the elite athlete needs this training to stay above others you accurately see that everyone needs this training.
1) Obesity is a huge issue in our country and getting more out of your exercising is an important factor in this fight.
2) Time- we all know that everyone has less time and everyone is busy. If you could work out on a treadmill for 20 minutes and get the benefit like you worked out an hour- would you do it? Of course.
Breunich built so many add-on companies at IMG and I feel like he understands the cash flow model and reoccurring revenues model. That is why IMHO he brought Prof Greg Whyte back on the board.
Great find Ray.....looking forward to sharing DD with you.