Q3: $3521m DEG + $2239m MOB = $5760 total MPU Q4: $3855m DEG + $2668m MOB = $6523 total MPU
6523/5760 = 1.132 = +13.2%
Intel's ASPs did not need to be lower in Q4 2006 while Intel was selling high percentage of CPUs dual core, some of them market leading Conroes and Woodcrest - compared to Q4 of 2005 when Intel was selling single core and donkeys - at higher ASPs.
You're right. Intel could have priced its MPUs to generate ASPs of $200, $500, or $1000+.
In turn its units sales might *fallen* 10%, 50%, or 90% which would have caused fab under utilization charges to skyrocket. The x86 MPU market has too much capacity right now largely because of AMD's megalomaniacal expansionist plans. In such a market Intel did its best to balance revenue and profit. It's quite obvious from Q4 results that it did a far better job of this than AMD even setting aside the gargantuan blunder of buying ATI. :-P
AMD rolled the dice on a bet-the-company strategy and in Q4 it came up snake eyes. You and mas go cry on each shoulders over your folie a deux fantasy world that isn't.