Lucky Chief is a principle lifestyle brand of the Company and a pioneer in the research, cultivation, production and distribution of cannabis and cannabinoids. Lucky Chief was one of the first licensed producers of cannabis concentrates in California out of their Type 7 Lab in Oakland, CA. Lucky Chief also has its own in-house catalog of THC genetics. The vertically integrated "seed-to-sale" operation has been on dispensary shelves since 2016. Lucky Chief prides itself on its in-house cannabis dispensary, named the Cannabis Outlet whose flagship location is under construction in Atwater, CA.