"Wish was started by Piotr Szulczewski, a former Google engineer, as a software company called ContextLogic. In September 2010, ContextLogic received $1.7 million in investments and involved Yelp CEO Jeremy Stoppelman. In May 2011, Szulczewski invited college friend Danny Zhang to relaunch the company as Wish. It was created as an application that allowed shoppers to create wish lists of their favorite products. They also earned revenue with a Pay-per-click model by advertising on Facebook.
In 2013, Szulczewski met with Hans Tung, an investor with GGV Capital in Menlo Park, California. And noted that a large number of sales were coming from Florida, Texas and the Midwest rather than New York or California. Wish became an e-commerce site after asking merchants to host their products directly on the Wish application. In 2017, Wish was the most downloaded e-commerce application in the United States. It signed a multi-year partnership with the NBA’s Los Angeles Lakers.