Replies to post #379 on Fire & Flower Holdings Corp (FAF)

[FUNMAN]

$'s for openings & acquisitions--->>>FIRE & FLOWER COMPLETES EXERCISE OF A-3 WARRANTS BY ALIMENTATION COUCHE-TARD

JULY, 02, 2021

The Company will receive approximately $9.8 million in gross proceeds

https://investors.fireandflower.com/news/news-details/2021/Fire--Flower-Completes-Exercise-of-A-3-Warrants-by-Alimentation-Couche-Tard/default.aspx

EDMONTON, AB, July 2, 2021 /CNW/ - Fire & Flower Holdings Corp. ("Fire & Flower" or the "Company") (TSX: FAF) (OTCQX: FFLWF), today announced that the Company has completed the previously announced exercise of A-3 warrants by 2707031 Ontario Inc. ("2707"), a wholly-owned indirect subsidiary of Alimentation Couche-Tard Inc. ("ACT"), the owners of Circle K. The Company was granted an advanced ruling certificate from the Commissioner of Competition ("Competition Act Clearance") which allows for the gross proceeds of approximately $9,770,374 to be released to Fire & Flower while 10,505,779 common shares of Fire & Flower, exercised at $0.93 per share, have been issued to 2707. Following the exercise of the A-3 warrants, ACT's ownership stake in Fire and Flower is now approximately 22.4%.

Fire & Flower Holdings Corp. logo (CNW Group/Fire & Flower Holdings Corp.)

2707 hold $2,407,415 principal amount of 8.0% convertible debentures, and share purchase warrants which, together with certain participation and top-up rights pursuant to an Amended and Restated Investor Rights Agreement dated September 16, 2020, if exercised in full, would entitle ACT to aggregate direct and indirect ownership of 50.1% of the issued and outstanding common shares of Fire & Flower on a fully diluted basis.

"The closing of the recent exercise of A-3 warrants further solidifies the strong relationship we have with Alimentation Couche-Tard as they continue to support our emerging position as the leading technology-driven cannabis retailer, strategically expanding into new global markets. The proceeds we received following the warrant exercise have fortified our balance sheet allowing us to effectively execute on our near-term and long-term growth strategies. Having a globally recognized leader such as ACT as our strategic partners brings substantial financial benefits and global retail opportunities to Fire & Flower while creating significant value for our shareholders," stated Trevor Fencott, Chief Executive Officer of Fire & Flower.

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer focused on the Canadian market and international expansion opportunities. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyreä digital platform connects consumers with cannabis products. Fire & Flower's leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower is a multi-banner cannabis retail operator that owns and operates the Fire & Flower, Friendly Stranger, Happy Dayz and Hotbox brands.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc. and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba and Ontario, and the Yukon territory.

Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), Fire & Flower has set its sights on the global expansion as new cannabis markets emerge.

To learn more about Fire & Flower, visit www.fireandflower.com.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws ("forward-looking statements"). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as "anticipate", "achieve", "could", "believe", "plan", "intend", "objective", "continuous", "ongoing", "estimate", "outlook", "expect", "project" and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions "may" or "will" occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of Fire & Flower at the date the statements are made based on information then available to the Fire & Flower. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements Forward-looking statements are subject to and involve a number of known and unknown, variables, risks and uncertainties, many of which are beyond the control of Fire & Flower, which may cause Fire & Flower's actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Such factors, among other things, include: final regulatory and other approvals or consents; fluctuations in general macroeconomic conditions; fluctuations in securities markets; the impact of the COVID-19 pandemic; the ability of the Company to successfully achieve its business objectives and political and social uncertainties.

No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. Additional information regarding risks and uncertainties relating to the Company's business are contained under the heading "Risk Factors" in the Company's annual information form dated April 30, 2021 and other disclosure documents filed on the Company's issuer profile on SEDAR at www.sedar.com. The forward-looking statements contained in this new release are made as of the date of this news release, and the Company does not undertake to update any forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

SOURCE Fire & Flower Holdings Corp.

[FUNMAN]

Your thought 'Diogenes of Sinope' ? --->>> Humble & Fume Announces Exclusive Sales Distribution Partnership with TREC Brands

I believe that this announcement means that more of Humble & Fume's products will appear in competitive cannabis shops to FFLWF's.

Just recently FFLWF teamed up with Humble & Fume to sell their products adding more than 5000 SKUs. Now it appears that every cannabis shop in Canada may have access to the same products through a proactive distribution system? - FUNMAN.

humble+ Cannabis Solutions to Serve as TREC Brands’ Exclusive Sales Distribution Partner in Canada


Toronto, Ontario – July 8, 2021 - Humble & Fume Inc. (“Humble” or the “Company”) (CSE:HMBL), a leading integrated cannabis and distribution platform in North American, announced today that it has entered into a partnership with TREC Brands Inc. (“TREC”), a leading cannabis consumer packaged goods (CPG) company with a focus on brand building, to have humble+ Cannabis Solutions (“hCS”) serve as TREC’s exclusive sales distribution partner in Canada.

“Over the past two years, the TREC team has distinguished themselves by establishing a purpose-driven brand and donating 10% of their profits to transformative causes that put people and the planet first. Working exclusively with the top licensed cannabis growers and partners across the country, TREC has successfully established an impressive portfolio of brands – WINK, Blissed, and Thumbs Up Brand – comprised of over 20 products sold across five provinces,” said Joel Toguri, CEO of Humble. “The addition of TREC’s brands to our offering further solidifies humble+ Cannabis Solutions as the ‘First Choice’ partner for Canadian cannabis retailers, enabling our team to offer an increasingly expansive lineup of consumer-centric brands and products.”

hCS is the Company’s Canadian cannabis sales agency, providing a complete solution of premium cannabis brands and accessories. The hCS national sales force conducts more than 16,000 retail site annually and provides trade marketing support to over 1,000 Canadian recreational dispensary outlets.

Under the agreement, hCS will act as TREC’s exclusive third-party retail sales representative and agent for all TREC recreational cannabis products sold in Canada. The initial term of the agreement is for three years and can be renewed for an additional twelve months at the discretion of TREC.

“We are excited to partner with Humble’s national sales team to expand the geographic reach of brands and to increase consumer access to our products. We believe now is the time to take our brands to the next level. We are especially excited about the positive effect this partnership will have on advancing our 10% For Good mission to support Canadians,” said Trang Trinh, CEO of TREC Brands Inc.


About Humble & Fume

Humble & Fume is one of North America’s leading cannabis distribution solution providing customer-centric services and accessories. Humble & Fume works with over 200 leading industry brands and offer more than 10,000 accessories and extract products, and is the only major cannabis industry player to provide a fully integrated cannabis and accessories distribution solution with complete sales, distribution, and trade market support. Servicing more than 3,000 clients continent-wide, we can reach 90% of North American customers within 48 hours. Leveraging decades of North American Cannabis industry experience, we are committed to being a leading partner and brand representative by offering a comprehensive portfolio of leading brands and products to head shops, smoke shops, dispensaries, and consumers.

Learn more at humbleandfumeinc.com.

Forward-Looking Information and Statements
This news release contains "forward-looking information" within the meaning of applicable securities laws relating to the proposed listing of the Company’s common shares on the CSE. Any such forward-looking statements may be identified by words such as "expects", "anticipates", "intends", "contemplates", "believes", "projects", "plans" and similar expressions. Readers are cautioned not to place undue reliance on forward-looking statements. Statements about, among other things, the expected listing and trading on the CSE, is all forward-looking information. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. Although such statements are based on management's reasonable assumptions, there can be no assurance that the listing and trading of the Company’s shares on the CSE will occur or that, if they do occur, they will be completed on the terms and timing described above. The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances or actual results unless required by applicable law. Readers are encouraged to refer to the Listing Statement for information as to the risks and other factors which may affect the Company’s business objectives and strategic plans.



For more information, please contact:

Company Contact:
Edge Communications Group
Email: [e-mail]
Phone: [phone]



Investor Contact:
Allison Soss
KCSA Strategic Communications
Email: [e-mail]
Phone: [phone]

[FUNMAN]

Will all Canadian cannabis boats be lifted by OGI's revenue beat? --->>> OrganiGram stock gains 6% on revenue beat amid higher recreational cannabis sales --->>> The news is significant because the highlight is "higher adult-rec-use!!!! That may be a trend seen across the whole industry because of fewer Coronavirus restrictions during the quarter, and more overall store openings.

FYI, OGI isn't one of the bell-weather cannabis companies. It's not the dog that wags the tail. It's the tail that follows. That could be a great indicator that retail stores will also post higher revenues.

The ER FFLWF last posted included an 18% uptick in YOY comparisons for stores open at least 12 months.

If OGI's revenue beat is an accurate indicator of the overall adult-rec-use industry trend, it may ultimately be very good news for FFLWF.

"My-fingers-are-crossed". - FUNMAN

Q3 net revenue grew 39% Q/Q to $20.3M and 13% Y/Y, primarily due to higher adult-use recreational net revenue of $16.8M, up 10% Y/Y and 40% sequentially, and higher wholesale revenue.


https://investors.organigram.ca/organigram-reports-third-quarter-fiscal-2021-results