Real businesses don't waste money hiring firms to "to Lead Strategic Investor Relations Program." They let their revenues and profits do that via their SEC filings. (BTW notice the use of "Strategic," another fluff PR term).
It's obvious to me this "Florida appliance dealer" isn't taking the high road. REAL security analysists won't be impressed. They've seen it many times before.
This semi-literate PR fluff is comical, almost a spoof on bad IR-talk. Is Lambert paid by the word?
"Lambert will oversee Goedekers investor relations functions and serve as the primary point of contact for shareholders and the financial community. The firm will work to establish a leading investor relations outreach and communications program across both institutional and retail investor audiences to effectively communicate the Goedekers investor narrative."
Appropriately, GOED's only plummeted since this "news" came out a few days ago.