Your guess is probably as good as anyones. To me it is a typical pinkie play right now... play the PR game and hype but don't believe any of the PR's/spam e-mails 100% until proven otherwise. Never fully know with non-reporting pinkies what is REALLY going on. But with that said, this thing does move and is very tradeable so money can be made regardless... and if they are the 1% of pinkies that actually are legit and making money and growing then all the better.