I have said this is a self-inflicted wound. And didn't Shawn mention is the last news release that some of the money borrowed was to help with the communication effort? I guess he's thinking about hiring a IR firm, but has been discussed Twitter is free and would go a long way to stop the bleeding.
This is not investment advice, I'm just explaining what I'm doing and why. I don't pump or bash. I've learned a lot from many posters on this board, and I'm just trying to share my perspective.