They will provide the raw material by the bushel very cheaply. Then the market brands will bring it to retail as a premium product. Just like coffee. Pennies a pound, dollars a cup. Cannabis is a commodity! What it is put in is where the money is……. Canopy is a CPG company. They do not want to grow it. They want to bottle it just like sugar cane. CocaCola does not grow its sugar. They just put it in bottles and make a great deal of money.
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