I think they continue to run the smear campaign while trying to gain support until the most opportune time to release their "plan". Could be waiting on a confluence of events to have the most impact, e.g., investor sentiment bottoms out, lower share price, trial delays or negative news, timing the release closer to proxy vote to avoid people from poking holes in their plan. If they put out a plan too soon, they risk cydy accomplishing any number of objectives on their plan prior the vote and losing support.
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