Well, not everything brought up need necessarily be tied directly to the cause for stock price going up or down. To me, the Zuckerberg sister connection to isMedia is at least potentially interesting as she has some credentials and name recognition. Many, including myself, wondered why GBOX was associating with a South Korean based company for NFT development partnership when that does not seem to be their sole/core focus. If nothing else, shows that this is something that they have/had already been contemplating and also suggests potential opportunities for NFT (K-POP, etc.).
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