The company hasn't said they will be "profitable" at 70K assets. They are saying that their operating EBITDA will break even at the point of 70K assets. They've also worded this as covering their "direct expenses". If you check their Investor Presentation (slide 18) they show how they are calculating this break even point. It does not include charges they consider to be non-recurring (or of course non-cash and interest expenses).
p.s. if you look at slide 18, the $5.8M expense must include Salaries/Benefits but for some reason is only labeled "Sales and Marketing".
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