eToro CEO says app added dogecoin because of its passionate community eToro added dogecoin because it is grounded in and supported by a strong community, its CEO says. Yoni Assia told Insider that Elon Musk's backing was another key factor in the move. eToro is set to go public later this year in a $10.4 billion SPAC deal, and is expanding in the US. Sign up here for our daily newsletter, 10 Things Before the Opening Bell.