The following is what I was refering toin my previous post:
"Pure Romance will be the new company, with a change of name, change stock symbol, and new valuation. Pure Romance has growing Revenues and earnings of about $0.06 /share. So to value the stock of the new company, determine a PE Multiple. A very conservative Multiple would be 8.
$0.06 * 8 = $0.48 stock price
Theoritically, the new stock of Pure Romance should rise to $0.48 as investors become aware of the new company."
earnings of $0.06 is the issue:
1- It assumes earnings of $12,000,000 and 200,00,000 O/S. This number of O/S is the current one.
2- The earnings in question are not realy earnings but "A gross margin = to 20% of Pure Romance 2006 Revenues of $60 million"
Honestly, there is currently (with what we know) no way to forecast what the PPS of the new company will be. It may be slightly better than current one but I certainly do not hold my breath.