Dye spoke to that in the video. When he talks about VOC (voice of the customer), some of those customers want a cheaper serviceable product. When I buy a mixed case of wine, I buy decent $10 bottles from Spain as my every day wine, and a few bottles (Barolos, Barbarescos, nice bordeaux) at a higher price point. Pot will be no different, just like beer, wine. Here's my case of bud when the non-discriminating come over, here's my St. Peter's porter when my select friends come over. Here's my crappy serviceable pot for yuks in the backyard, here's quality flower and gummies, etc for my good friends.
Dye understands that, their house of brands will I expect cross price points and therefore quality differences. Otherwise they'd remain a specialty niche player that would impede their growth.
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