Replies to post #6342 on Clubhouse Media Group Inc (CMGR)

[NoamCohen]

Perhaps this will help to explain the role of social media influencer like CMGR

CMGR is not a social media network.
It is an influencer-based marketing and advertising model driven by opening content creator houses, filling them with leading social media influencers, and thereby controlling a vast tract of the social media landscape, which the company can then market to major global brands as a marketing channel of unmatched potency.

According to a recent article published in a top-25 major syndicated newspaper (https://www.marketwatch.com/press-release/clubhouse-medias-influencer-based-model-and-las-vegas-content-house-profiled-in-top-25-newspaper-2021-04-13), the company has already established a dominant presence in aggregate reach, with a currently estimated 280 million social media followers through its Clubhouse Media influencers, as well as an additional 9 million through its own branded accounts.

It offers its influencers publicists, a media team, full-scale video production resources, and full-scale styling production and in-house studio amenities to support their continued career advancement, as well as some super-sweet digs in mansions with scenic views in cultural hotspots. Influencers can also grow their follower bases by cross-pollinating with other star influencers who live in the same house.

Significantly, it is not bound by any particular platform. CMGR can grow no matter which new social media platform springs up and takes over because its influencers are some of the top “personality brands” in the world.

Since the rise of TikTok and Instagram, they have streamed over to take over that real estate. As newcomer hot social audio app “Clubhouse” (no relation) ascends, one can expect CMGR influencers to gain traction there as well.


As far as its model, CMGR uses its controlling territorial advantage across the social media landscape to lure in major brands as marketing clients. They have already signed a number of major deals and we would expect that momentum to continue and likely accelerate as the model matures.

According to Brian Freeman, chief executive of influencer platform Heartbeat, and a thought-leader in the space, CMGR’s model is a win for everyone involved: “As the content creator, I get representation. I get access to more followers. I get a place to live. I get an epic lifestyle. And from the content house perspective, they can go to an advertiser and say, ‘Hey, we’ve got 100 million followers — pick your poison. Do you want car enthusiasts? Do you want gaming enthusiasts? We’ve got something for everybody.’ The more houses they have, the more talent they have and the bigger the core brand, Clubhouse, gets, and that benefits advertisers by giving them a one-stop shop.”

CMGR also has plans to launch a venture arm that helps establish new brands as joint venture partners with manufacturers and distributors, using its access to its audience as a world-beating marketing research and intel channel.