Replies to post #333 on Fire & Flower Holdings Corp (FAF)

[FUNMAN]

FUNMAN's Comments first --->>>Fire & Flower Enters the British Columbia Market with Two Retail Cannabis Stores Opening in Vancouver

The Good news in answer to the Toronto landlord lawsuit brought against FFLWF is that Couche-Tard's real estate people are doing the location searches now.

In that regard, I would love to hear the explanation for locating two stores within 3 blocks of each other.

Since FFLWF is EBITDA profitable, it would be nice to believe the PPS will bottom over $1 by the time they open their 100th store.

It should get exciting when they actually generate FCF but I don't foresee that happening anytime soon as long as they keep opening more and more stores.

It's the chicken and egg thing.

Thanks for the heads up 'Diogenes of Sinope' - FUNMAN

May 18 2021

https://fireandflower.com/investor-relations?tab=news-releases&release=fire-flower-enters-the-british-columbia-market-with-two-retail-cannabis-stores-opening-in-vancouver

TORONTO, May 18, 2021 – Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”) (TSX: FAF OTCQX: FFLWF), today announced its entry into the British Columbia (“B.C.”) cannabis market with the opening of its first two retail locations, both in Vancouver.

Expanding upon one of the largest retail networks for cannabis in Canada, today the Company opened its first Fire & Flower store in B.C. at 2231 Granville Street and anticipates the second store will open on May 21, 2021 at 2570 Granville Street. Both conveniently located near Vancouver’s thriving city centre, the new shops will serve as the inaugural retail stores in B.C. for the Company as it looks to rapidly expand its presence in the province.


“For more than two years, Fire & Flower has been poised to enter the B.C. market and we are thrilled to be opening our first stores in Vancouver, one of the largest cities in Canada, and one of the key growth centres for the cannabis industry at large,” shared Trevor Fencott, Chief Executive Officer of Fire & Flower. “Now that Fire & Flower is operating in B.C., we have effectively positioned our flagship brand across every province that allows private retail throughout Canada. With 87 stores across the country, our mission has been to provide the most user-friendly and rewarding guest experience to cannabis consumers and we are delighted to begin serving the Vancouver community and welcome them to Fire & Flower.”

With the two new Vancouver locations, in 2021 Fire & Flower will have 17 new stores across Canada, bringing the total number of stores to 87. Each store utilizes Hifyre, the Company’s proprietary technology and data and analytics platform, that delivers real-time actionable insights as well as market trend analysis allowing Fire & Flower to implement a more personalized and consumer-centric retail experience.

Fire & Flower continues to pursue additional licensing opportunities across Canada and has secured real estate and is pursuing additional opportunities for the opening of additional stores in the province of British Columbia in the near future.

About Fire & Flower

Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 80 corporate-owned stores in its network. The Company leverages its wholly-owned technology development subsidiary, Hifyre Inc., to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the HifyreTM digital retail and analytics platform empowers retailers to optimize their connections with consumers. The Company’s leadership team combines extensive experience in the technology, cannabis and retail industries.

Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the Company has set its sights on global expansion as new cannabis markets emerge and is poised to expand into the United States when permitted through its strategic licensing agreement with American Acres Managers upon the occurrence of certain changes to the cannabis regulatory regime.

Fire & Flower is a multi-banner cannabis retail operator that owns and operates the Fire & Flower, Friendly Stranger, Happy Dayz and Hotbox brands. Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc. and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of Alberta, Saskatchewan, Manitoba, British Columbia and Ontario, and the Yukon territory.

To learn more about Fire & Flower, visit www.fireandflower.com.

For More Information Contact:

Investor Relations
[e-mail]
1-833-680-4948

Media Relations
[e-mail]
780-784-8859

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION


This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of Fire & Flower at the date the statements are made based on information then available to the Fire & Flower. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements, including with respect to the closing of the Transaction on the terms described herein or at all. Forward-looking statements are subject to and involve a number of known and unknown, variables, risks and uncertainties, many of which are beyond the control of Fire & Flower, which may cause Fire & Flower’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Such factors, among other things, include: final regulatory and other approvals or consents; fluctuations in general macroeconomic conditions; fluctuations in securities markets; the impact of the COVID-19 pandemic; the ability of the Company to successfully achieve its business objectives and political and social uncertainties.

No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. Additional information regarding risks and uncertainties relating to the Company’s business are contained under the heading “Risk Factors” in the Company’s annual information form dated April 30, 2021 and the heading “Risks and Uncertainties” in the management discussion and analysis for the fiscal year ended January 30, 2021 filed on its issuer profile on SEDAR at www.sedar.com. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

SOURCE Fire & Flower Holdings Corp.

[FUNMAN]

I hope you can see the graphic clearly. Click on the link and look for page 22.

https://fireandflower.com/investor-relations?tab=corporate-presentations

The significance is that the dates are when the Couche Tard warrants are to be exercised.

Check out the prices.

Either Couche-Tard throws away their investment and control in FFLWF or they step up to buy the remaining shares they contracted for and take FFLWF global.

The chances of them walking away from the millions they've already invested are slim. The only chance I can foresee of this happening is if the democrats don't legalize cannabis in the USA so it's not a slam dunk guarantee. But that's the bet they made.

So if you believe the dems are going to legalize cannabis in the USA, then Couche Tard taking control of FFLWF is a guarantee IMO. They are hoping to own thousands of cannabis retail outlets worldwide; putting them in or near their own gas / convenience stores.

FFLWF's PPS right now is probably manipulated to remain near their warrant strike price.

If so I am looking forward to October 2020 and June 30, 2023.

The money Couche-Tard will infuse into FFLWF when they exercise their warrants will all be used for expansion.

I love this company way more than The Street.