1. Its not alot of effort. Multiple Paid for ad.vertorial pieces off 1 single Press release. Copy, paste and pay the fee. Its almost No effort whatsoever!
2. 'supposedly doesn't work?'[\b] Well...its a question of how you look at it isn't it!? If you consider that the REAL objective is to Sell worthless (newly minted) shares to the unwary and escape with the loot, then up to a point* it has been working very well indeed. But if the point was to in some way meaningfully detect and diagnose Covid 19 infections, then it hasn't worked and doesn't work at all. There is STILL as yet not ONE single verified instance of a Covid 19 infection in a real patient being detected or confirmed by any Genviro test system. NOT ONE!
*that point being the one at which the DOJ stepped in with criminal indictments.