Management notes that the Company plans to differentiate itself in the prepaid gift card market by leveraging its existing Dream Card infrastructure that will create a greater “user friendly” experience.This will allow for personalization of prepaid cards, including a metal card and imagery, to offer end users a highly personal touch currently unavailable in the marketplace. Customers will be able to create cards with logos for clubs, their choice of celebrities, BF’s, GF’s, pets, or specialty themes. The Company can apply this touch to the already existing core model of upgrading Credit cards to this design as well.
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