There's no dilution, there's only negotiable convertible debt to Rachel Cook and she's likely not going to sell any shares while they haven't even tried to get the price up to where it belongs. This is just low volume trading going on due to new speculation. In the plus side, there was a great quarterly and a new release next week is likely because they follow through on their tweets. On the downside, there was still over 2 full trading days before next week, and that news not likely to be released Monday. So the price got big buys and big sells and the pps held.
It's only a matter of time, if there's a dip it'll be very short lived because there simply won't be enough shares for sale.
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