I think Shorts are betting on either another miss and if not a miss, they are hoping by driving the stock down far enough, the rebound will still protect them, even if there is an (est.) 10-20% rise.
20% x ~$45 = ~$9, which would cover them from their beginning shorting at $65.
Seems logical.
I don’t care, as I still have 9 years more till retirement and Celsius has plenty of time to get to where it needs to be - either $50M Market Cap or being bought by Big Soda.
Go CELH!!!