Tell me if I am wrong, but google maps shows the location of this shop in a quasi-strip industrial warehouse setting off the beaten path, accessible by car only.
Not exactly a prestigious start to the chain. If you notice the photos released, the shop photo is always heavily edited to disregard the remaining warehouse strip buildings.
No foot traffic, and zoned for the wrong side of the tracks. How busy will they be? I dunno; but don't come up with names for your new boats just yet.