Sold at about 100 stores of Ito-Yokado, an alternative meat product for Next Meets
Expanded from the start of handling at 11 stores in 1 metropolitan area and 3 prefectures to 102 stores in 9 prefectures in 1 metropolitan area.
Next Meets Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Hideyuki Sasaki, hereinafter "Next Meets") is a supermarket "Ito-Yokado" operated by Ito-Yokado Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Tomihiro Saegusa). We are pleased to announce that we have expanded the number of stores selling "NEXT Calvi 1.1" and "NEXT Harami 1.1", which are alternative meats for yakiniku, and started selling them at 102 stores sequentially from April 27, 2021 (Tuesday).
Sales floor image
Sales floor image
Due to its popularity, the number of stores has expanded to 102 stores in 9 prefectures in 1 metropolitan area.
Increasing demand for meat substitutes due to increasing SDGs and health awareness. Excessive livestock farming in modern times has a great impact on global warming, and meat substitutes are one of the major keys to the realization of a sustainable society.
"NEXT Calvi" and "NEXT Harami", which are the representative products of Next Meets, are alternative meats for grilled meat. Last year, we collaborated with a yakiniku chain like yakiniku, and it became a hot topic as an unprecedented initiative.
We started selling at 11 stores in the Ito-Yokado metropolitan area from the end of last month, but due to its popularity, we have decided to expand the sales stores to 102 stores in 9 prefectures in 1 metropolitan area .
Overview
Sales start date: Sequentially from April 27 (Tuesday)
Stores: Ito-Yokado 102 stores
Product: NEXT Calvi 1.1 80g 1 pack 398 yen (429 yen including tax)
NEXT Harami 1.1 80g 1 pack 398 yen (429 yen including tax)
* Some stores Already on sale.
* 1 Sold in 9 prefectures (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Shizuoka, Yamanashi, Nagano, Niigata).
* It is a completely vegetable product. Does not contain any animal ingredients.
What are the "NEXT Calvi" and "NEXT Harami" meat substitutes for yakiniku?
"NEXT Calvi" and "NEXT Harami" are the world's first fake meat for grilled meat, which was born after more than 100 trials for nearly three years. It is 100% vegetable and made just like meat without using additives, so it is perfect for those who want to live a healthy lifestyle while enjoying the texture and flavor.
Compared to general yakiniku, it has less than half the fat and about twice as much protein (estimated about 32g per 100g), making it a very nutritious product and popular with athletes.
"NEXT Calvi" has a fragrant taste that looks like a humble rib, and "NEXT Harami" has a soft texture and a juicy and delicious finish.
Image (Left: NEXT Calvi, Right: NEXT Harami)
Image (Left: NEXT Calvi, Right: NEXT Harami)
About SDGs Food Tech Venture "Next Meets"
Based on the philosophy of "not ending the earth," we will carry out business to contribute to solving the climate change problem by reducing excessive livestock production by using meat substitutes.
Two co-founders started research in 2017 and incorporated it in June 2020 when the product was completed. In January 2021, it was listed on the OTCBB under the SPAC scheme in the US market, and is currently expanding not only in Japan but also in nine overseas countries such as Taiwan and Vietnam.
The world's first fake meat "NEXT Yakiniku" series, 100% vegetable bowl "NEXT rice bowl", and chicken-type alternative meat "NEXT chicken" have been released so far.
It became a hot topic on TV programs such as "Gacchiri Monday !!" and SNS, and the number of enthusiastic fans increased rapidly, especially among young people who are highly interested in environmental issues. In December of last year, Toyota Tsusho, a general trading company, announced a basic partnership agreement. This month, it became a hot topic with the launch of Japan's first TV commercial for meat substitutes.
At the R & D Center, we have started research and development of a wide range of alternative proteins, not limited to soybeans, and our mission is to replace all meats around the world by 2050.
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