InvestorsHub Logo

AJH92

04/25/21 6:11 PM

#74365 RE: Stowe #74364

$SFLM DD - Updated April 25, 2021 [important aspects in bold]
-------------------------------------------
Now that plans for 2021 stated when acquired in 4Q 2020 can be seen as being implemented and sales figures are consistent / increasing:

- Key Points from 1st and 2nd Videos section deleted - actions have either been completed or are included in other sections - links to videos retained and all interested traders are encouraged to view.

- PRs prior to the start of the new campaign on February 18, 2021 have been deleted.

- For brevity, details of runs in 2019 and 2020 of up to 433% on essentially the same share structure have been deleted - available to view in the contemporaneous record here.
---------------------------------------
SFL Maven - Business

SFL Maven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - almost 18 years.

It effectively went public when acquired by the former ticker $SKDI in October 2020.

At the same time, $SKDI divested itself of Hakuna [sold as a going concern for $350K] and Numuni [which will now repay monies advanced to it in a note to $SFLM for $200K].

CEO of SFL Maven became CEO of $SKDI wef October 12, 2020.

Significant further information about the success to date of SFL Maven and plans ahead have been given in 3 x videos to date [see links below].

The CEO has confirmed that there will be no reverse stock split and that the company has a very tight public float.

On February 18, 2021, the company stated via PR that it had applied for a name change of the current ticker $SKDI to "SFLMaven" and a ticker change - approval was expected by mid-April but was completed over 2 weeks early.

The name "SFLMaven" and ticker $SFLM came into effect March 30, 2021.

The name and ticker change went through extremely quickly as FINRA requested all filings going right the way back to initial incorporation in 1980 and the company's very professional back office was able to provide it within 30 minutes ! [source: 3rd video]

Re-branding + adding their own branded sales site - in addition to the highly successful eBay store with its "Famous Thursday Night Auction" - also planned.

$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.

The "Famous Thursday Night Auction" attracts a large repeat business clientele - many of whom watch for entertainment - and also concentrates customers outbidding each other in the same time band every week [source: 3rd video].

SFL Maven has concentrated on jewelry ever since gold prices started to rise in 2005 as it is easier and cheaper to ship with no damage risk compared to china and framed art [source: 3rd video]

SFL Maven has now retained a professional Investor Relations company [source: 3rd video]
----------------------------------------------------
SFL Maven - Business Description Extracts [source: 2020 Annual Report]

"SFL Maven, Inc. is one the world’s largest online marketplaces for authenticated, luxury goods."

"The Company is revolutionizing luxury resale by providing an end-to-end service that unlocks supply from luxury good sellers and creates a trusted, curated online marketplace for buyers globally."

"Over the past seventeen years, the Company has cultivated a loyal and engaged seller and buyer base through continuous investment in our logistics infrastructure and relationship development."

"We aggregate and curate unique, pre-owned luxury supply across multiple categories, including women’s, men’s and children’s jewelry and watches."

"We have built a vibrant online marketplace that is hosted on eBay. We believe our platform expands the overall luxury market, promotes the recirculation of luxury goods and contributes to a more sustainable world."
-------------------------------------
Future Intent

- Revamp Corporate image.

- Increase exposure in luxury markets as a whole.

- Increase inventory to increase sales volume.

- Increase in revenue of 30% in 2021 over that of 2020.

- Build out own professional on-line retail site - already being worked on [source: 3rd video].

- Start holding investor events again as soon as permitted [source: 3rd video]

- Increase shareholder trust by delivering dependable growth month after month and Q after Q.

- Deliver "fantastic shareholder value".
----------------------------------
Performance

- $127M total sales to end-2019 - almost 180,000 items [source: 1st video].

- 2019 top line revenue: $11M [source: 1st video].

- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].

- 2021 target: increase revenue by 30% [source: 2nd video].

- March 2021 sales up 20% on March 2020 [source: 3rd video].

- eBay store positive Feedback: almost 100,000 [source: 3rd video].

- eBay store is "Top Rated Seller" ever since eligible soon after inception almost 18 years ago [source: 3rd video].

- eBay store listing impressions (clicks to open individual item listing) in March 2021: 15 Million [source: 3rd video].

- eBay store page views in March 2021 (50 items per page): 23,542 [source: 3rd video].

- Most expensive item sold March 2021: $18,600 [source: 3rd video].

- 2021 April 1-23 sales already exceed that of March 1-31 [source: eBay].

- 2021 so far January 1 to April 23: $3.29M [source eBay / PRs - see below].
---------------------------------------------------
CEO Videos

1st Video - PR'ed October 9, 2020:

https://vimeo.com/466211275

2nd Video - PR'ed November 2, 2020:

https://www.youtube.com/watch?v=NP2lBMixGZ8

3rd Video - PR'ed April 9, 2021:

https://vimeo.com/534192493
--------------------------------
Company Website Update - Investor Presentation April 16, 2021

https://api.mziq.com/mzfilemanager/v2/d/48d0dcf1-e1ff-48ff-b7c8-a23b748ee7ea/ba465d17-e510-0738-6955-63e9a7b55c2e?origin=1
------------------------------
Public Offering

The Public Offering at .0050 to raise $11M to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.

https://www.otcmarkets.com/filing/html?id=146...eiLHwkA1yh

$SFLM wants to have capital on hand to acquire small jewelry businesses and any large private collections of jewelry that might be offered for sale [source: 2nd video].
-----------------------------------------
Share Structure - Updated April 3, 2021

Transfer Agent Verified.

Authorized Shares: 1,500,000,000 [85% reduction from pre- Feb 2020 figure]

Outstanding Shares: 1,200,525,173 [only up 132.5M in 7 months since September 2020]

Restricted: 645,504,231 [no change]

Unrestricted: 555,020,942 [only up 132.5M in 7 months since September 2020]

Note 1: It is only the Unrestricted Outstanding Shares count that is relevant to immediate trading. Very low at 555M for a stock in the .01 > .15 price range.

Note 2: The 132.5M increase in the Unrestricted Outstanding Shares count in 7 months is insignificant - it traded over 65M in just 2 days on March 3-4, 2021, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1 and 136M on April 5-9 alone.
----------------------------------------------
$SFLM is also OTC Pink Current.

https://www.otcmarkets.com/stock/SKDI/security
-------------------------------------------------
PRs / Updates Since February 18, 2021

Ongoing professional PR campaign with 12 releases already.

News - February 18. Sun Kissed Rebrands to Align with Its Highly Successful Multi-Million Dollar Online Jeweler Subsidiary, SFLMaven.

https://www.otcmarkets.com/stock/SFLM/news/st...id=1814790

News - February 22. Sun Kissed's SFLMaven Celebrates its Resilient 2020 Performance.

https://www.otcmarkets.com/stock/SFLM/news/st...id=1817125

News - March 3. Sun Kissed: SFLMaven Reports Strong and Exciting "Famous Thursday Night Auction" Results, Booking Nearly $200K in Weekly Sales.

https://www.otcmarkets.com/stock/SFLM/news/st...id=1828035

News - March 10. Sun Kissed's SFLMaven Exceeds $220K in Weekly Sales on Strong Thursday Night Auction Results.

https://www.otcmarkets.com/stock/SFLM/news/st...id=1834632

News - March 15. SFLMaven Books $190K In Weekly Sales on Nearly $170K in Sales from Their Thursday Night Auction.

https://www.otcmarkets.com/stock/SFLM/news/st...id=1838206

News - March 24. SFLMaven Logs Record Setting $257K+ Weekly Sales on Nearly $230K in "Famous Thursday Night Auction" Event Sales .

https://www.otcmarkets.com/stock/SFLM/news/st...id=1846749

News - March 29. Sun Kissed Industries, Inc. Receives Approval for Name and Symbol Change to "SFLMaven, Inc.", with Symbol "SFLM" Becoming Effective After Market on Monday, March 29th, 2021.

https://www.otcmarkets.com/stock/SFLM/news/st...id=1849861

News - April 1. SFLMaven Announces $240,000 in Weekly Sales Driven by Famous Thursday Night Auction Event.

https://www.otcmarkets.com/stock/SFLM/news/st...id=1853854

News - April 8. "SFLMaven Announces March 2021 Sales Grew 20% to $0.8 Million"

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=297288

News - April 9. Latest CEO Video - First of 2021 - "The King of eBay".

https://vimeo.com/534192493

https://otcmarkets.com/stock/SFLM/news/This-W...?id=297400

News - April 14. SFLMaven Announces Strong eBay Auction Sales of $246,000 for Week Ended April 8th.

https://www.otcmarkets.com/stock/SFLM/news/SF...?id=298166

News - April 21. SFLMaven Announces Strong eBay Auction Sales of $233,000 for Week Ended April 15th.

Continued Famous Thursday Night Auction Success, Driven by Differentiated Jewelry Inventory, Drives Strong Sales and a Robust 7.9 Million Listing Impressions for the Week.

https://www.otcmarkets.com/stock/SFLM/news/st...id=1870524
-----------------------------------------------------
Trading Patterns

Started breakout from .0038 (previous close) to .0050 on January 6, 2021

Ran from .0052 > .0064 on February 9 - 23%

Ran from .0062 > .0080 on February 10 - 29%

Ran from . 0073 > .0091 on just 1.3M in consecutive buys in a few minutes on February 11 - 25%

Ran from .0070 > .0088 on February 18 - 26%

Ran from 0076 > .0091 on March 3 - 20%

Ran to from .0084 > .0094 (then new 2021 high) on March 18 on just a few hail 1.5M mary buys in quick succession.

Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%

Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%

Ran from .0169 (previous close) to .0200 (new 2021 high) on March 30 - 18%

Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%

Ran from .0098 (previous close) > .0119 on April 8 - 21%

Ran from .0070 > .0087 on April 22 - 24%

For 18 months there have been hold back attempts from manipulator(s) with undercut asks put up daily as a loading wall attempt - walked down whenever the ask is not hit aggressively enough at the open - and retreating when hit or when taken out by the regular 1M+ "hail mary" buys across multiple asks.

OTC market top traders now on $SFLM for the whole 2021.

Over the past several weeks, more traders have been willing to hit the ask above hold back attempts to get surge moves and also outbid the top bidding MM repeatedly to see if he moves up.

I and others are watching $SFLM at all times and those that try walking asks down are likely to get taken out by large buys - as happened with the breakout above .0055 on February 9 and several occasions since.

On March 24, 3 x hail mary buys of around 1.5M took out loading walls in the .0089 > .0090, .0095 > .0098 and .0099 > .0100 ranges and a probable short squeeze to .0197 followed. For about 2 hours, there were multiple hold back attempts occurring - at times with buys in the .0165 > .0197 being recorded in Level 2 listings while the first ask shown was up to .0050 less. The size of many of the buys were top tier trader / institutional level in size - $10K > $50K per transaction - including in the .0165 > .0197 range over several minutes - for a total of 365M.

As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important.

As PRs are not currently getting routed via broker platforms "News" alerts, $SFLM long-term continual position traders search manually daily and are likely to be the first to get all the future runs started without warning.
--------------------------------------------
Performance & Outlook

$SFLM [as $SKDI] was the #1 Top Profit Pick & #1 Top Actual Banked Profit Earning Stock of 2020 on my Watch List.

SFL Maven is already exceeding it's target of 30% revenue growth in 2021 compared to 2020.

$SFLM will remain the #1 Top Profit Pick on my Watch List for my 2,408 followers throughout 2021 for self-evident reasons.

Continued large profit trading opportunities are anticipated ahead throughout 2021 for those who maintain a large inventory of shares at various price points and - in addition to trading on significant surges - I will be keeping "converted to free" shares for the foreseeable future for growth over time.

Cancel any left over ask sell orders at close to get the maximum gap up at each open.

Expect .0250 > .1500+ at some point in 2021 as the following catalysts play out:

- Awareness in the wider trading / investing community of the proven success and future potential of SFL - to date $SFLM PRs have not been routed for alerts on broker platforms.

- Weekly eBay sales revenues visible to all share holders on a continuous basis.

- Weekly updates from the company.

- Rebranding.

- Launch of SFL's own on-line store - in addition to eBay.
------------------------------------------------
Websites / Social Media

SFL Maven website: https://www.sflmaven.com/

SFL Maven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART

SFL Maven Twitter: https://twitter.com/sflmaven

SFL Maven Instagram: https://www.instagram.com/sflmaven/?hl=en
---------------------------------------------------------------------------
SFL Maven Recent Sales To April 23, 2021

April 17-23: $200,435 - 209 items - average $959 per sale

April 1-23 Total: $830,459 - 974 items - average $852 per sale

2021 Q1 Total: $2,464,042 - 2,926 items - average $842 per sale

2021 Total to April 23: $3,294,501 - 3,900 items - average $845 per sale

2020 Q4 Total: $2,690,246 - 3,078 items - average $874 per sale

Note 1: The majority of the revenue comes in each Thursday when the auction ends.

Note 2: Since November 29 onwards, more higher price items $2,000 > $25,999 are being bought immediately at the "Buy It Now " asking price.

Note 3: Higher price inventory items already obvious too.

Note 4: Many more $3,000+ items being bought at "Buy It Now" price before the auction from February 2021 onwards now that daily marketing via Twitter being used.

Note 5: Q4 is always the best quarter due to Christmas Holiday buying.

Note 6: Estate items sold on eBay for almost 18 years.

Note 7: Revenue April 1-23 - with a full week still to go - already exceeds whole month for each of January, February and March.

https://www.ebay.com/sch/i.html?_sofindtype=0&_byseller=1&_nkw=&_sacat=0&_udlo=&_udhi=&_ftrt=901&_ftrv=1&_sabdlo=&_sabdhi=&_samilow=&_samihi=&_sadis=15&_stpos=98274-8623&_fss=1&_fsradio=%26LH_SpecificSeller%3D1&_saslop=1&_sasl=SFLMAVEN&_sop=1&_dmd=1&_fosrp=1&LH_Complete=1&LH_Sold=1&rt=