So I called Millervet and played dumb looking for product information.
The CSR stated something was going with Zomedica. The miller team was instructed not to share any Truforma info unless a licensed veterinarian registered with Miller. She did offer that there has been a ton of interest in the product, having to repeat herself many times per day.
If there are any Miller registered vets on this forum, would they mind calling miller and reporting back what they learn?