jeanette,
The name the mascot winner I believe was PRd as...
1. A courtesy to the winner... (Congrats catty)
2. An announcement, for those clever enough to see, that the commercial is ready to air.
They could've picked a name long ago, but have waited until the commercial is ready. The logical companion with the commercial for the keepsafe would be a retail announcement. All of this is just my opinion.
Not saying I wouldn't have preferred a contract or UFs, but it is all coming together.