SuperUp’s first customer was the A.S. Watson Group, the world’s largest health and beauty retailer. In the coming months, the company will roll out its platform with retailers located in Israel, Germany, Mexico and Brazil. “I believe we have managed to solve some very tough challenges in this industry, especially how to create an effective shopping experience on mobile,” said Ittah. “We believe our platform’s experience will become the new standard of how purchasing on mobile should look and feel like.
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